Paul Zelevansky’s digital exhibition at Printed Matter’s Virtual Art Book Fair

Client: Paul Zelevansky
Year: 2021
Scope: Web Design, Graphic Design, Project Management, Social Media Marketing, Event Coordination
PLP Team: Candace Opper, Makenzie O’Connor, Sarah Rafson, Emily Allan

After working with multidisciplinary artist Paul Zelevansky to display his work at Printed Matter’s LA and New York Art Book Fairs, this year we helped adapt his exhibition table for the digital world!

We worked with Paul to design and build an interactive digital table full of works that explore the interplay of words and images through a wide range of mediums including video, animation, writing, and collage. We helped with everything from concept design, communications strategy, and event coordination, to creating an ecommerce experience that embodies the excitement of the in-person fair.

We created Paul Zelevansky’s digital exhibition using Cargo, a site building platform for designers and artists.

Founded by artists and artworkers in 1976, Printed Matter fosters the distribution, understanding and appreciation of artists' books and related publications. Printed Matter is now one of the world's largest non-profit distributors of artists' books and offers many free programs and services to artists and the public, including the longrunning NY and LA Art Book Fairs.

Paul’s site will be live until February of 2022 so be sure to swing by his table and let us know what you think! You can also watch a recording of Paul’s live event here!